Email marketing is one of the most cost-effective and conversion-rich marketing methods. It helps small businesses to reach new customers and grow their revenue on minimal budgets and for larger businesses to generate leads and engage their customers at scale.
With email marketing it’s that much easier to reach people because they always check their email. They can check it at any time, on multiple devices, which can improve the success of any marketing campaign. The biggest advantage of email marketing is that it helps you to reach out to a wide target audience irrespective of the place in which they are residing. You can send promotional emails to more than a thousand customers at the same time. The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
¨ Email marketing drives more sales than social media marketing.
¨ Email marketing is one the fastest and cheapest ways to engage customers.
¨ Collecting feedback and surveys.
¨ Reaching the right people at the right time.
An email marketing tool is used to house customer contact information and send segmented lists of contacts targeted and broadcast email messages. The email messages encourage different types of action based on the behavior of each person on a contact list. It tracks the performance of the campaigns including how many people have opened their emails and clicked on the links. Email marketing is a valuable tool for boosting sales both online and in-store channels such as TV and radio and also it is easy to reach customers on mobile devices. Email helps small businesses build credibility with their customers by sharing beneficial and informative content. Email gives you the ability to stay top-of-mind and keep people engaged with your business.